We're All In This Together - Helping Small Businesses Survive the Coronavirus Pandemic
Like me you're a small business owner and concerned about the COVID-19 pandemic. First and foremost keeping your family safe and healthy. Secondly and almost as important, keeping your business afloat during this time of uncertainty. We've all undoubtedly seen impacts already from less orders, store traffic, customers, leads and sales as everyone tries to figure out what's next for themselves and the economy. It's more important than ever for small business owners to stick together to help each other survive in this uncertain time.
Lakestone Digital is offering FREE setup, FREE creative and NO monthly management fee for new digital advertising campaigns for small businesses in Monroe County and Downriver.
This is a cost effective way for you to get the word out about changed hours, altered services and product promotion for your small businesses. All campaigns can be targeted by demographic and locations to get the most bang for your buck. Below are examples at different levels of ad spend and reach:
Reach (Targeted Viewable Ad Impressions)
It's more important than ever to support local businesses during this unprecedented time in our history. Donating our work and eliminating fees to strengthen the small business community, is our way of helping during an extremely challenging time for business owners. A strong small business community helps all of us. We're asking everyone to promote a small business whenever they have a chance. Our local economy is so intertwined and depends on everyone succeeding.
Please contact us for any questions or advice on navigating this challenge. We'd be happy to discuss options and offer ideas free of charge.
Google and Bing Display and Search Ads
Targeted Social Media Campaigns
Social Media Content & Management
Search Optimization (SEO)
Online Business Profile set up
Video Pre-Roll ads
INC.com recently published these easy ways to support small businesses.
7 Ways to Support the Small Businesses in Your Community During the Coronavirus Crisis
As states start to order businesses to close, here are a few creative ways you can continue to support business owners in your community.
I live in Michigan, which like California, Illinois, New York, and an increasing number of other states, has now ordered many small businesses--including restaurants and bars--to close for the foreseeable future. That comes after the CDC issued guidance to eliminate all gatherings of more than 50 people for the next eight weeks.
That can be devastating to communities and the individuals who own and work in all sorts of small businesses that are now forced to close their doors. The good news is that there is still plenty you can do to support them.
Here are seven things you can do right now to support your small-business community:
1. Order Takeout or Delivery
Your favorite restaurants may have had to shut their doors, but many of them still offer takeout or delivery. Not only does that keep the business going, it also provides income for delivery drivers. Services like Grubhub and DoorDash have sent information to customers and drivers to help ensure safe--and in some cases, contact-less--deliveries.
2. Buy Gift Cards
Want to inject some cash into a small business right now? Buy a gift card. Even if you aren't buying anything else because you're stuck at home, you can give your local shops or favorite restaurant a vote of confidence by spending even $25 on a gift card to use later, when life returns to normal.
3. Shop Local Businesses Online
Many local businesses have online stores in addition to their brick-and-mortar locations. Whenever possible, consider giving them your business. The delivery option applies here as well, with grocery stores in many locations offering Shipt.
While I'm a fan of shopping local when you can, keep in mind that as long as you are buying from someone in your community, you're helping to keep people in their jobs.
4. Use Credit or Debit Cards
When you do go shopping, use a credit or debit card instead of cash. Paper money and coins pass through so many hands and carry all types of germs. Limiting the amount of cash you use can help limit the spread of those germs, which is especially important right now.
5. Stay Home if You're Sick
Don't put others at risk if you're sick. That seems like common sense, but consider using a delivery service if there's something you really need. Many of the small businesses in your community are working hard to get through this. The last thing they need is for their employees to get sick because a customer went out when they shouldn't have.
6. Be Patient
In many cases, businesses are working at a dramatically reduced capacity. There's a good chance that you'll experience longer waits or encounter out-of-stock items. Trust me, every business is feeling that pain. They want nothing more than to be able to meet your needs. When they can't, extend a little grace and patience, remembering that they're working hard to stay open and serve their community.
7. Say Thank You
When you do go to the grocery store to buy what you need (as opposed to hoarding toilet paper), be sure to say thanks to the employees who are hard at work stocking shelves. It can be easy to forget that many of those employees are working overtime to keep their store clean and full of the food and supplies customers need. A simple thank you can go a long way to spreading a little gratitude and goodwill.
Which, as opposed to spreading germs, is something we could all use a little more of right now.